You cannot plan an ad budget without knowing where enquiries come from

In businesses spending across several channels, the gap we meet most often is that the source of an enquiry is never recorded.

Assessment without source data rests on impressions. “The phone rang more this month” says nothing about which channel actually converted.

The fix is technically simple: connect each channel through its own entry point and record every enquiry with its source. Once that is in place, a channel conversion report becomes meaningful on its own.