Dorsera is an Ankara-based software company that brings the sales and operations processes of businesses onto a single platform.

Setup

Why software should use your own words

Written by: Dorsera Team 24 April 2026 3 min
Why software should use your own words

What an estate agency calls a listing, a construction firm calls a quote and an insurance agency calls a policy. These are not just different words; each corresponds to a different workflow.

General-purpose software does not see those differences and imposes the same labels on everyone. The result is a set of side notes kept next to the screen.

Defining stage and field names in the business’s own language during setup also shortens training.

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