Source tracking for enquiries from ad channels
Integration Services, Reporting and Business Intelligence
2024
Which advertising channel produces work became measurable through channel-level reports.
The business spent across several advertising channels but could not measure which ones actually produced work, because enquiries were entered without a source.
The ad accounts were connected to Dorsera, and enquiries began arriving tagged with the channel they came from.
A channel conversion report meant the budget split could be replanned against measurable data.
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